![]() ![]() such as adding a tag, or triggering a follow-up notification. and Performance Analytics A customizable marketing intelligence tool that provides access to reports and graphs based on engagement data.īy providing engaging content and facilitating interactions via Message Center, you can also trigger other Actions A configurable behavior that occurs when a user interacts with your message, e.g., opening a web page. More opportunities to engage - When users interact with Message Center, e.g., read, delete, tap a button, Airship tracks the interactions and makes them available via our analytics offerings, Real-Time Data Streaming A service that delivers engagement events in real time via the Data Streaming API or an Airship partner integration. ![]() Because Message Center messages do not require a user to opt in to push notifications, you can reach your opted-out audience with Message Center. Reach opted-out users - Message Center messages are not push notifications, but you can use push notifications to alert users that new rich content is available. ![]() In reporting and other areas of Airship, a Message Center message may be referred to as a rich page. Similar to email, Message Center represents both the medium (the in-app inbox) and the message type (the messages you send to the inbox). Message Center is both a place in your app where you can display persistent rich messages, including HTML, video, etc., and a message type. ![]()
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